Dropbox, a cloud storage service, started offering extra storage space to existing users who refer friends. Their referrals shot through the roof, and they barely had to work for it.
Dropbox shows that a little unconventional brainstorming can lead to some pretty remarkable growth.
Another great example of growth hacking comes from Airbnb.
Airbnb realized they could get a ton of property views by utilizing Craigslist, so they added a “Post to Craigslist” feature in their listing options menu.
This was short lived, as Craigslist eventually pulled the plug, but that temporary growth hack gave Airbnb the boost they needed to eventually become the powerful hotel-crushing business they are today!
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Michael J. Goldrich
Acquisition, Activation, Retention, and Reactivation of Customers