©2019 by Michael J. Goldrich

Growth Marketing: How to Do It

October 11, 2018

The term “growth hacking” is thrown around a lot these days, but what does it actually mean?

 

Let’s dig in and find out! We’ll start with a basic definition of growth hacking – what the heck is it?

 

 

 

Growth hacking concerns outside-the-box marketing strategies used to get the maximum number of users with minimal spend. It’s substituting billboards and TV ads for unconventional thinking and user psychology.

 

Growth hackers think up non-traditional solutions to gaining new users. The keyword is growth, and oftentimes growth hackers are hunting as much growth traction as they can get their hands on, even if solutions are only temporary.

 

Startups are the main followers of growth hacking. They are forced into innovative marketing techniques since tight budgets prevent traditional practices. Growth hackers deal in a wide range of areas including SEO, content marketing, social media, and email marketing. 

 

Growth hackers experiment, test, and are always pushing limits with unconventional acquisition strategies. Growth hackers are often dancing with the devil, frolicking in grey hat territory where more established companies tend not to wander. They aren’t afraid to work around the system, hence the title “hacker.”

 

Growth hackers are similar to marketers, but also inherently different. There’s a single-mindedness and desperation to growth hackers as they focus solely on growth, no matter what the means.

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