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What’s Next?… Now, There Is An Answer

“What’s next?” Do you hate that question? My knee-jerk reaction used to be, “are you really even doing ‘what’s now’ to be able to ask ‘what’s next’?” It was a standard response, but it did help recalibrate the conversation for a business. It’s true, most brands are

From Venmo to ChangeTip, a Quick Guide to Money Transfers on Social

Long seen as a purely promotional vehicle, social media is quickly becoming a means to fulfill the business transaction itself. Never before has a medium offered so much utility for brands as well as immediate gratification for consumers. In fact, 78% of people say that social media

Gen Z vs. Gen Y: Does the Hype Add Up?

Enough talk about millennials. Let’s talk about Generation Z, loosely defined as anyone born since 1995. Are these younger counterparts of Gen Y really worth all the recent hype? At one quarter of the population (and growing), Gen Z represents $44 billion in annual purchasing power in the

B2B Mobile Marketing for Demand Generation? Yes! Examples and Quick Tips

When you think of mobile marketing, visions of searches for store hours, maps and getting tips from Facebook friends about good restaurants probably come to mind – all consumer focused. But what about B2B marketing and mobile? Why mobile marketing for B2B demand generation: In many countries,

Counting Screens. Counting Dollars. Connecting Consumers.

Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US Adults Spend 5.5 Hours with Video Content Each Day. Here’s some pieces of staggering data: “Adults in the US will spend an average of 5 hours, 31

So You Want to do Hotel Digital Marketing

When it comes to marketing hotels online, I’ve done it for the past 11 plus years, there are a lot of components you need to master. So if you are ready to take the challenge, here is the outline of everything you need to know: Building and