Business Process to Help you Be Data Centric

datacentric-businessAs my team grew at my company, I assessed what is the most efficient and effective way to organize ourselves to drive revenue. After I drew my ideas on several pieces of paper, I realized the solution was to be organized around data and metrics.  The below is what I finally concluded.  For your reference, Libra in the diagram is our CRM solution.  Revinate is our social media tool that tracks user comments as they specifically relate to the hotel guest experience.  Let me know your thoughts.

Tools we use in this business process:

  1. Google Analytics
  2. Salesforce/Libra
  3. ExactTarget
  4. Revinate
  5. Adobe Photoshop