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DIGITAL EXECUTIVE / MARKETING AND ECOMMERCE

With more than 20 years of success in Digital Program Management, Marketing and Ecommerce roles, I have established a very successful track record of creating strategy, actionable plans, and initiatives that drive exponential revenue growth and position brands as relevant market leaders.

My background includes a history of transforming organizations by implementing, enhancing, and optimizing program capabilities for diverse businesses including Fortune 100 companies.

I am particularly strong in introducing strategies and processes for brand redesigns and enhancements, new products. I develop, deploy and gather sufficient meaningful metrics that enable our program to identify trends and themes and then adjust the strategy, priorities and efforts accordingly.

THINK GALLERY



SKILLS & CAPABILITIES INCLUDE:

  • Formulating, implementing, and executing digital strategy, new business development, and digital marketing planning initiatives.
  • Leading development of major new business opportunities, encompassing creating customer value propositions and communications, developing key capabilities and technologies, and building business models.
  • Directing investment tracking, prioritization, and decisions of ecommerce projects and initiatives across entire enterprise, including website design, development, and enhancement.
  • Developing new and maintaining current ecommerce vendor relationships; setting key policies and guidelines for customer communication.
  • Managing ecommerce partnerships and alliances, acquisitions, and investments.
  • Identifying opportunities to integrate current/emerging ecommerce trends and technologies into overall strategy.

AREAS OF EXPERTISE INCLUDE:

  • Digital Strategy Development
  • Strategic & Channel Partnerships
  • Vendor Relationship Management
  • Program, Project & Product Management
  • PMO Process & Methods
  • Mobile, Social Media & Email Marketing
  • SEO/SEM
  • CRM Solutions
  • Globalization
  • Metrics & Reporting
  • Budgeting
MARKETING RESOURCES GUIDE


 In the workplace, I am guided by three general philosophies:

Core:
My core philosophy is guided by a class I had as a graduate student at Northwestern University.  The crux of the course was just because you are efficient that does not necessarily make you effective.  In fact, you should strive for effectiveness (bottom line) over all else.  The professor proceeded to prove his point as we performed workflow analysis in area Fortune 100 corporations.  I fully embrace the approach of effectiveness; but I strongly believe the savings of the unmeasureable  opportunity costs of efficiency and consistency is also a critical input as they relate to the bottom line.  Therefore, my core philosophy is to be effective, efficient and consistent in all performed tasks.

  • Effective
  • Efficient
  • Consistent

Management:
As a manager, I believe there are three fundamental responsibilities you have to your team:

  • Career Development:  Each resource should be groomed to take the necessary next step up on their career path.
  • Empowerment: Each resource should take ownership of an expertise area outside of their day to day job that supports the entire team.
  • Support: The manager has an obligation to his team to clear obstacles that block deliverables.  To this point, the manager works for his team instead of vice versa.

Value-add:
As an employee, there are three fundamental responsibilities I believe you have to the company apart from doing your job to the best of your ability:

  • Help your supervisor do his/her job to the best of your ability
  • Look for opportunities and act on them to take the department to the next level
  • Look for opportunities and act on them to take the company to the next level

For More Information about Michael J. Goldrich

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